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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 24 of 1010 Search Results

  1. Research Article Research Article Research & Resources
    hookah

    What’s the harm in hookah? How risk misperceptions relate to rising use

    People who think of hookah as less harmful than cigarettes are more likely to use it now and in the future.

    Jun. 02, 2017
    Traditional tobacco products
    Hookah
  2. Press Release Press
    fda candy flavors

    FDA takes steps on flavored e-cigarettes, but leaves youth at risk for addiction

    Proposed FDA restrictions on flavored e-cigarettes and cigars are a step in the right direction, but they’re no match for the soaring rate of e-cigarette use

    Mar. 14, 2019
  3. News Article News Article Research & Resources
    Covid Image

    Majority of young vapers worry about COVID-19 risk and want to quit

    Findings from a new Truth Initiative survey reveal that the coronavirus pandemic is motivating many young people who use e-cigarettes to quit vaping.

    Jun. 08, 2020
    Quitting smoking / vaping
    Tools
  4. Infographic Infographic Research & Resources

    Secondhand smoke

    Secondhand smoke one page infographic

    Jun. 07, 2022
    Harmful Effects of Tobacco
    Secondhand Smoke
  5. Research Article Research Article Research & Resources
    Zyn 6mg Nicotine Pouches

    Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk

    A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low

    May. 07, 2021
    Tobacco Industry Marketing
    Advertising Marketing
  6. News Article News Article Research & Resources
    Title screen from vaping vs immune system ad

    Fewer than half of young people aware of connection between vaping and COVID-19 risk

    The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.

    Aug. 31, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  7. Report Report Research & Resources
    Young people watching a movie

    Smoking in Films: 2021

    The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.

    Sep. 30, 2022
    Tobacco in pop culture
    Movies
  8. Infographic Infographic Research & Resources

    Quitting smoking

    Quitting smoking one page infographic

    Nov. 07, 2018
    Quitting smoking / vaping
    Tools
  9. Infographic Infographic Research & Resources

    Smoking in the military

    Smoking in the Military one page infographic

    Jun. 11, 2018
    Targeted Communities
    Military
  10. Fact Sheet Fact Sheet Research & Resources
    secondhand smoke sidewalk

    The impact of secondhand smoke

    Secondhand smoke causes the premature death of 41,000 adults and more than 400 infants each year.

    Apr. 06, 2018
    Harmful Effects of Tobacco
    Secondhand Smoke
  11. Press Release Press
    juul and cigarettes

    Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record

    The deal comes just days after the U.S. surgeon general declared youth e-cigarette use a public health epidemic.

    Dec. 20, 2018
  12. News Article News Article Research & Resources
    teens working

    Smoking in movies directly influences youth smoking rates

    As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh

    Aug. 26, 2015
    Tobacco in pop culture
    Movies