Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

Explore our top issues
× Close

Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

See who we are
× Close

Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

Browse all research and resources

Search by keywords

Browse by

Popular topics View more
Type
× Close

What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

See what we do
× Close

Get involved

Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

How to get involved
× Close

Search our site

Top Searches

× Close

Search

    Displaying 36 of 179 Search Results

  1. News Article News Article Research & Resources
    JUUL pods

    JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous

    Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du

    Apr. 23, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  2. Research Article Research Article Research & Resources

    New study: Only 3% of adult smokers used JUUL to quit in past year

    A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth

    Sep. 25, 2020
    Emerging Tobacco Products
    JUUL
  3. News Article News Article Research & Resources

    Few adults start using JUUL to quit smoking, new study finds

    Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

    Jul. 08, 2019
    Emerging Tobacco Products
    JUUL
  4. Press Release Press
    Screen shot of rats from the tested on humans ad

    truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

    Aug. 26, 2019
  5. News Article News Article Research & Resources
    Gavel and books

    New paper recommends a national settlement agreement with JUUL include a youth prevention campaign

    … national settlement agreement with JUUL include a youth prevention … ArticleEmerging Tobacco Products JUUL If a national settlement results … states pursuing lawsuits against JUUL, the agreement should include …

    May. 20, 2021
    Emerging Tobacco Products
    JUUL
  6. Press Release Press
    Image of JUUL and Fruit Melody Pods

    Public Health Groups Call on FDA to Deny Authorization of Sale For JUUL E-Cigarette Products

    We call upon the FDA to take a strong stand for public health by denying products that do not meet the statutory requirement that manufacturers prove their p

    Apr. 27, 2021
  7. Press Release Press
    JUUL Neon Sign

    JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

    Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the

    Jun. 28, 2021
  8. Press Release Press
    JUUL e-cigarettes

    Health groups urge FDA to investigate JUUL for making unauthorized smoking cessation claims

    Six leading public health and medical organizations today called on the FDA to investigate and take enforcement action against JUUL for making unauthorized c

    May. 09, 2019
  9. Research Article Research Article Research & Resources
    Image of a high school stairs and hallway

    Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

    Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con

    Sep. 18, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL
  10. News Article News Article Research & Resources
    JUUL e-cigarette

    Teens are 16 times more likely to use JUUL than older age groups

    While the maker of the e-cigarette JUUL claims it is “only for adults,” teenagers are more likely to use the device than older age groups.

    Oct. 30, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  11. News Article News Article Research & Resources

    JUUL sales increase more than 600% in a year, underscoring popularity among teens

    … JUUL sales increase more than 600% in … e-cigarettes youth / young adults JUUL e-cigarette  sales increased 641 … CDC calls skyrocketing sales of JUUL a "danger to youth" and says its …

    Oct. 15, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping
  12. Press Release Press

    JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low

    A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<

    Apr. 18, 2018