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  1. Research Article Research Article Research & Resources

    Why smoking remains higher in these Southern and Midwestern states

    Truth Initiative’s latest “Tobacco Nation” report, the third report since 2017, analyzes geographic disparities in tobacco use.

  2. News Article News Article Research & Resources

    Q&A: LGBT pride in ending nicotine and tobacco use

    Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.

  3. Report Report Research & Resources

    Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.

    Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.

  4. New Report Finds Major Geographic Smoking Disparities Across Midwest and Southern States

    A new report shows how major geographic smoking disparities are impacting residents of 12 contiguous states throughout the Midwest and South, creating a regi

  5. U.S. E-cigarette Sales Climbed during 2020-2022

    A study released today found that overall e-cigarette monthly unit sales increased by 46.6%—from 15.5 million units in January of 2020, to 22.7 million units

  6. Research Article Research Article Research & Resources

    “Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

    A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes

  7. News Article News Article Research & Resources

    A look at how Big Tobacco infiltrated baseball

    Big Tobacco heavily investing in tactics to link tobacco with baseball including in-game promotions, stadium advertising, and the creation of collectible bas

  8. Research Article Research Article Research & Resources

    Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery

    Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products

  9. Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

    Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was

  10. News Article News Article Research & Resources

    What is Zyn and what are oral nicotine pouches?

    As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

  11. News Article News Article Research & Resources

    3 myths about mental health and quitting nicotine

    When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.

  12. News Article News Article Research & Resources

    More e-cigarettes are entering the market, with increasingly high concentrations of nicotine

    Two concerning trends are appearing in national e-cigarette sales data: more unique e-cigarette products are available for sale, and they contain increasingl